A cut is more than a shaping technique at Lơ Silk; it’s a gesture of care. Each garment is crafted to embrace the body, honor the spirit, and minimize its environmental footprint. Every design is intended as a companion for its wearer, made to be durable and to give more than it takes.
Marking its 10th anniversary in 2025, Lơ Silk faces the challenge of not only innovating but also staying true to its identity. Lơ recognizes its duty extends beyond mere design, understanding that fashion is the history and culture we inherit. Mindful design means holding onto one’s core while remaining open to change. In this duality, sustainability becomes a progressive choice. Through a slow-fashion philosophy of 3R—Reduce, Reuse, and Recycle, Lơ Silk proves that clothing can harmonize responsibility and beauty, preserving heritage while embracing the future.
In every fold of silk, we hear an echo of the founder’s belief: happiness must encompass freedom – not just for the body, but also freedom from the transient consumerism that has trapped fashion in a cycle of excess. This beauty of freedom shines brighter than ever on Vietnam’s National Day, reminding us that a nation, like an individual, is truly realized only when living in freedom.
Join DNNLY as we listen to the insights from Lơ Silk: Freedom in Every Silk Cut
What is the “Vietnamese love declaration” that Lơ wants to share?
Wearing garments that are high-quality and comfortable is essential for both the spirit and the soul.
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Does the sense of freedom in your designs come from childhood or from life experiences?
I have gone through many turning points that urged me to seek and define that happiness must include freedom. |
How do you express freedom in your designs?
It is when silk caresses the skin, the body is released, and a woman has the space to explore and open herself.
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What is your most pivotal challenge at the present moment?
Year 2025 marks 10 years of Lơ. The greatest challenge is to renew while still preserving the core. |
“In a rapidly changing world, whether as an individual or a brand, we must understand ourselves and stay true to our essence, so we do not lose our way.”
How does Lơ approach fashion with a humanistic spirit?
A design must first have a useful and practical life cycle, bringing value to the wearer, while not harming the workers or the environment. 
“The message I thought of during my trip to An Giang is
Universal Love
–That we are still human,
and beyond differences such as birthplace or language,
we share common values to respect and cherish.”
| What would you like to convey to the next generation?
Fashion is not only clothing but also the history and culture we inherit. |
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I hope what Lơ Silk has done will help inspire people to treasure and preserve this precious heritage. |
| Why Áo Dài?
Áo Dài has been with Lơ from the very beginning, placing an Eastern spirit in a modern context. |
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If Áo Dài were a person, where would its hometown be?
Its hometown would be Bắc Ninh. Most of our collections also carry the colors of the áo ngũ thân, the yếm the, or the hues of quan họ folk art.
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In your creative practice, do you follow any guiding principle?
I apply the 3R approach: Reduce – Reuse – Recycle.
| Reduce: Elegant, minimal designs, flexible to mix with many items. | Reuse: Transforming old garments into new ones, staying with customers for a long time. | Recycle: Repurposing leftover fabric into accessories that are both aesthetic and meaningful. |
